Autoresponders, especially those free autoresponders are always worth a try. Come on, be honest. And how many emails did you get through using them? How do you know? And were you able to track how many people read your follow-up message?
My point here is that if you have no clue for the answers above you probably are not operating a followup campaign successfully. These are crucial element that must be explored when you are choosing an autoresponder.
Here are some of the most useful steps to make sure you have made the right choice of autoresponder. It?s just as simple as comparing your autoresponder side-by-side with those used by the Big Kahunas of the marketing world. You can?t go wrong with this step!
Other observations you might make are related to spam filters. Probably you have already gotten an email that includes the word ?F`R`E`E? or something to that effect. This is a very effective technique in pulling a fast one on the spam filters ? they won?t read the word ?free?, but something else instead. But this can take up a whole lot of your time, that is, looking through your entire article and removing or editing all ?danger? words. However, your marketing campaign can go a very long way if you know what words are verboten or have a way to do it. So make sure you find an autoresponder that has a spam rating feature ? these features will automatically show you where in your article your ?Danger? words are.
Yes, I know they may be boring, but good e-mail marketing includes analyzing the stats. You have to be very particular with how many emails were opened ? this could tell you whether you chose the right subject line or branding technique. You could get the most out of your potential to sell and advertise effectively if you are informed about your email statistics. Finding an autoresponder that shows in depth analysis with your followups are also key.
So what should be included in your follow-up? Glad you asked that. My personally experience suggests directing your subscribers to a full article located on the web. How come this approach worked for me and so many others? You can build up excitement on your follow-up email by including a teaser that would have readers practically begging for more. Also consider the possibility that more people would read your original article ? and then some ? if you have an archive of previous articles. While one person may say ?bleh? when reading one article, he or she may see the other articles and find the exact information they need.
Let us now talk about the B-word. This is what you need to focus on after everything?s been said and done and your subscribers have received their follow-ups. You will have to find an auto responder that allows you to blast the latest updates to the entire subscriber list. If your autoresponder does not include this feature, then poor, poor you ? you can sing ?na, na, hey, hey goodbye? and watch those subscribers go away!
Don?t put your audience to sleep by writing boring articles. Speak to them in a conversational tone and pose a problem that you can solve. Its that easy.
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Source: http://onlinebusinessidea.co/blog/2011/08/29/what-makes-a-good-autoresponder/
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