Posted by Jim Black on November 2012
Video marketing is nothing more than using online videos to promote a business. By posting videos on sites such as YouTube, or on your own site, you can market your products and services. There are many different types of videos and ways to use them, and the following tips can help get you started.
A great tip for any business who is thinking about video marketing is to find someone who can champion your company internally. Everyone has that one person who is always enthusiastic and this is the person you should be placing in front of the camera. Their enthusiasm and upbeat attitude is sure to translate onto the video.
Be mindful of how long your video is. Users searching the Internet are generally in a hurry. They dont want to watch a one or two minute video. In fact, research has shown that putting up a video that is less than 30 seconds long is one of the keys to success.
Make the title of your videos count. Similar to your blog posting headlines, your video titles can pull in some vital traffic. There are a couple of reasons for this. A quality video title is important for both grabbing the viewers attention and using proper keywords to boost search engine rankings.
Do not assume that you must hire a professional video crew or rent professional equipment. If you have written your own content, have a quiet room and a webcam or digital camera capable of recording video, you can do it yourself! Make a few trial runs and upload them to YouTube but only for private viewership. This will let you see how to get it right without anyone seeing your trial and errors.
Video marketing can often be informal. People like marketing efforts that dont look too forced or slick. They can seem too much like television commercials, and everyone has learned to tune those out. If your video is a little rough, that is okay. Make it personal and genuine. You will likely attract more viewers.
Hire a pro to film your videos if you have trouble with them. Poorly produced videos made at home are worse than having no videos. Try finding a local videographer that can create compelling storylines and has quality equipment. Be sure to see samples and ask for references. Dont just go to the cheapest place, but try to find an affordable one for your budget.
When you are using video marketing to promote your product or business it is important to have a good title. The title will help to drive traffic to your site from search engine results. Keep it relevant to what exactly you are promoting to ensure you drive the right kind of traffic to your site.
If you are shy about showing your face, or if you dont have a spokesperson yet, then try posting Google Search Stories. The purpose of them is to actually show your viewers a video of you doing a Google search of your business, and then showing them your sites best properties, such as highlights and guest contributions. This will help your viewers be more knowledgeable about your business, which will likely lead them to check you out.
For your next video marketing project, cover a live event that has relevance to your industry or target audience. For example, a conference about your product or service could be attended, camera in hand, as you explain various elements of the business and event to the audience. Edit it later to professionally polished, and youve got a great video to display!
Now that you know some more about video marketing, you should start thinking about how you can incorporate these ideas into your marketing strategy. You may want to just create one or two videos, or you may want to leap in headfirst. No matter what you decide, the tips you have just read will help.
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